Build the week around decisions
Most families decide weekend plans on Thursday and Friday. Post the weekend specials menu on Thursday, a reel of the hero dish on Friday, and a "we're open" story on Saturday and Sunday mornings with hours and the order link.
Show the full list of weekend specials. Customers scan for their favourite dish, so a poster with every item and price outperforms a single beauty shot.
Plan the festival calendar early
- Sankranti / Pongal and Ugadi for Telugu and Tamil families
- Holi, Navratri and Dussehra
- Diwali: sweets boxes, party trays and catering, announced 3–4 weeks ahead
- Eid: biryani and haleem campaigns
- US holidays: Thanksgiving catering, Christmas, Super Bowl party packs
- Cricket match days for watch-party offers
Reels that work for desi food
- The pour, the lift or the steam: biryani lifted from the pot, chai poured, dosa folded
- Kitchen footage shot on the phone, cut to a song the community knows
- Short text on screen: dish name, price, "this weekend only"
- Your logo and location on the last frame, every time
Turn followers into orders
- Put the order link and phone number in the bio and on every offer post
- Run Meta ads in a small radius around the restaurant, aimed at people likely to eat Indian food
- Post the same offers on Google Business Profile, and ask happy customers for reviews
- Reply to DMs and WhatsApp catering enquiries within the hour
How ClickCraft helps
ClickCraft Agency has marketed Indian restaurants and stores across the USA, including Persis Indian Grill (Missouri), Jabbar Bhai Biryani (Plano, TX), Pista House Joint (Eastvale, CA), Desi Chowrastha (Indianapolis) and Sree Devaraya's (Chandler, AZ). The team works from Hyderabad and Vizag on US time zones over WhatsApp.